German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.

NFDT launches Level 3 Lead Baker Diploma in England to upskill bakery supervisors. New NFDT Academy supports wider technical and leadership training.

Bridor launches Chocolate Bread Roll targeting dual daypart opportunities for commercial bakeries. Analysis covers technical specifications, clean label positioning, operational benefits, and market positioning for industrial bakers evaluating premium snacking products.

The need for crowd control at a bakery may seem unusual, but it does highlight the growing trend of 'food tourism' - where people travel from all over the world to sample the best in bakery.

A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.

Car No. 43, sponsored by Polish bakery manufacturer Inter Europol, won the LMP2 class at this year's 24 Hours of Le Mans.

Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.

New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.