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Marketing

Health

Flour Fortification Mandate Demands Industry Response on Consumer Education

ACI Group urges food manufacturers to educate consumers about mandatory folic acid fortification in flour before December's deadline, as Government data shows significant folate deficiency across multiple demographics despite the nutrient's proven health benefits.

Events

Are You Ready for SIRHA Next Week?

SIRHA Bake & Snack 2026 transforms European bakery's future as bread, pastry, snacking, and coffee culture converge under one roof at Paris Porte de Versailles, 18–21 January. This isn't just a trade show—it's where traditional baking craft meets food-service innovation, offering artisans, suppliers and decision-makers a strategic platform to navigate the evolving bakery ecosystem beyond loaves and dough.

Regulation

Industry Calls for Strategic Reformulation as UK Advertising Restrictions Take Effect

UK food manufacturers face new advertising restrictions requiring strategic reformulation as regulations limit promotion of 13 product categories. Ingredient suppliers urge focus on functional nutrients and transparent supply chains over compliance workarounds.

Exclusives

How Europe's Return to Traditional Christmas Creates New Market Dynamics

European consumers are cutting Christmas spending but prioritising meaningful celebration. Research shows 34% are reducing festive budgets, with 47% choosing sentimental options. This creates opportunity for industrial bakers focusing on authentic traditional bakes like panettone and stollen. Success lies in positioning products as justified indulgences delivering connection. Exactly what budget-conscious consumers now seek.

Partner content

The Five Consumer Shifts Reshaping Food and Drink in 2026

Global consumers feel they're living through ongoing uncertainty, influencing daily choices and long-term plans. FMCG Gurus' latest research identifies ten trends defining 2026, with the first five outlined here.

Distribution

US Artisan Baker Launches National E-Commerce Operation

Oregon artisan bakery Ocemiam launches nationwide e-commerce platform for French-style individual cakes and banana bread, targeting US holiday season market.

Partner content

EXCLUSIVE: Inside Lesaffre's Lille Campus – Two Days That Changed How I See Bread

Baking Europe spent two days at the company's campus, hosted by Zoé Henneguier and the Lesaffre team, alongside Leah Smith. What we found was more than just a facility tour, it was a genuine look at how a family business approaches innovation.

Flavours & colours

Natural Colours in Focus at IBIE Through Mexican-Inspired Demonstrations

GNT demonstrates plant-based colour applications at IBIE 2025 using traditional Mexican concha cookies. Natural colour adoption accelerates as bakery sector addresses regulatory changes and consumer demand for recognisable ingredients, despite technical challenges including heat stability and pH sensitivity.

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