Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.

Texture is now the main driver in bakery, patisserie, and chocolate trends. From crusty breads and shatteringly crisp pastries to chewy cookies and rich-filled chocolate bars, consumers seek contrasting textures and multi-sensory experiences that deliver visual drama and craftsmanship.

The World Food Innovation Awards return for 2026, with the Best Bakery Product category accepting entries until 20 February. The ceremony takes place at the International Food & Drink Event at ExCeL London on 30 March, recognising winners across three tiers.

A traditional French galette introduced by Michelin-trained pastry chef Joakim Prat at Roast CCx in Hyderabad has become a daily sell-out. The butter-laminated pastry, built on classical technique rather than promotional strategy, has found sustained demand among customers seeking technically focused European baking in India's evolving café landscape

Warburtons has launched its Fibre Fix range following research showing 44% of UK adults don't know recommended daily fibre intake. The new 500g loaf and four-pack rolls deliver up to 8.1g fibre per 100g through seed and grain blends.

ACI Group urges food manufacturers to educate consumers about mandatory folic acid fortification in flour before December's deadline, as Government data shows significant folate deficiency across multiple demographics despite the nutrient's proven health benefits.

SIRHA Bake & Snack 2026 transforms European bakery's future as bread, pastry, snacking, and coffee culture converge under one roof at Paris Porte de Versailles, 18–21 January. This isn't just a trade show—it's where traditional baking craft meets food-service innovation, offering artisans, suppliers and decision-makers a strategic platform to navigate the evolving bakery ecosystem beyond loaves and dough.

UK food manufacturers face new advertising restrictions requiring strategic reformulation as regulations limit promotion of 13 product categories. Ingredient suppliers urge focus on functional nutrients and transparent supply chains over compliance workarounds.