Marketing
New products
Branded muffins, real numbers: Nestlé Professional bets on recognition in out-of-home bakery
Nestlé Professional has launched a branded muffin range with Cherrytree Bakery, tapping into data showing UK consumers are more likely to buy sweet bakery they recognise.
New products
Delice de France's Spring refresh, served with nostalgia
A fresh spring range that blends café culture with nostalgic comfort, bringing together familiar favourites, simple choices and feel good moments inspired by everyday food memories.
Collaboration
Scotland's bakery sector posts solid numbers — But the detail tells a more nuanced story
Scottish Bakers' 2026 Bakery Category Insight Reports, produced with Dawn Foods, show spend growth across both savoury and sweet bakery in Scotland, with cookies the standout performer.
New products
Loaf format, croissant soul: St Pierre enters new bakery territory
St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.
New products
From the Australian biscuit tin to the British free-from aisle
Tim Tam Original Gluten Free lands in Sainsbury's and Tesco this April, timed to Coeliac Awareness Month and backed by a 2025 Free From Food Awards Gold Medal.
Marketing
When bread meets beauty: Ingenious idea?
Warburtons and Only Curls have launched a bakery-scented hair gel rooted in the old saying that eating bread crusts makes your hair go curly.
Ingredients
Dairy in the dough: What shifting home baking habits mean for industrial producers
Home baking fell 7% in 2025, but dairy remains in over 60% of occasions. Here is what that means for industrial producers and retail positioning.


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