Marketing
Flavours & colours
Natural Colours in Focus at IBIE Through Mexican-Inspired Demonstrations
GNT demonstrates plant-based colour applications at IBIE 2025 using traditional Mexican concha cookies. Natural colour adoption accelerates as bakery sector addresses regulatory changes and consumer demand for recognisable ingredients, despite technical challenges including heat stability and pH sensitivity.
Exclusives
The Gift Factor: How Premium Packaging Transforms Baked Goods into Irresistible Gifts
Industrial bakers could discover lucrative opportunities in the gift packaging market, according to insights from SFFF 2025. Premium bakery packaging featuring storytelling elements, eco-friendly materials and artisan design aesthetics can transform everyday baked goods into gift-worthy products commanding higher margins.
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Events
IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event
IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.
Partner content
Cibus Tec 2026: bakery? Yes we Tec!
The baked goods and cereal sector represents one of the most dynamic and strategic areas of the food industry and will be among the key players at the next edition of Cibus Tec, scheduled to take place in Parma (Italy) from October 27 to 30, 2026.
Marketing
German Retailers Embrace Social Commerce as Competition Intensifies
German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.