Marketing
Research
Report: European consumers embrace indulgent experiences amid economic pressures
A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.
Marketing
Bakery Sponsor Takes Center Stage at Le Mans
Car No. 43, sponsored by Polish bakery manufacturer Inter Europol, won the LMP2 class at this year's 24 Hours of Le Mans.
Innovation
The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation
Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.
New products
New Gluten-Free Brand OAF Debuts in UK Retail
New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.
Events
IDDBA 2025 Starts This Week: Key Industry Event Gets Underway
The International Dairy Deli Bakery Association (IDDBA) trade show begins this weekend in the United States. For over four decades, this event has served as a significant platform for dairy, deli and bakery professionals to examine industry developments and forge business connections.
Marketing
KNEAD Bakery Opens Fourth Site in Oxford, Offering Insight for Industrial Bakers on Artisanal Market Growth
An independent artisan bakery based in the South West of England is expanding. What is the relevance to industrial bakers in Europe?
People
International Talent Set to Shine at the iba UIBC Cup of Bakers 2025
On 18 and 19 May 2025, Düsseldorf will host some of the world’s finest bakers as they compete for gold at the iba UIBC Cup of Bakers.