Distribution
Distribution
Iran Bans Agri-food Exports Amid Escalating Conflict
Iran has banned all agri-food exports "until further notice" following escalating conflict with Israel and the United States. The EU imported €355 million of Iranian agri-food products in 2020, including nuts, dried fruits and spices. Oil prices have surged in response, with Brent crude rising above $85 a barrel for the first time since 2024.
Marketing
New York Bagels Campaign Returns with National Television Push
New York Bakery is running its 'Bakes You There' television campaign through to April 2026, targeting 31 million impressions across major UK channels. The move represents the brand's largest sustained media investment since 2020, following successful engagement metrics from the initial 2025 run.
Distribution
US Artisan Baker Launches National E-Commerce Operation
Oregon artisan bakery Ocemiam launches nationwide e-commerce platform for French-style individual cakes and banana bread, targeting US holiday season market.
Marketing
German Retailers Embrace Social Commerce as Competition Intensifies
German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.
Sustainability
Fedima Extends €20,000 Sustainability Grant Deadline for European Bakery Sector
Fedima extends application deadline to 15 August 2025 for €20,000 sustainability grant supporting European bakery sector. Grant targets small businesses, craft bakers and research institutes developing sustainable solutions in circular economy, waste reduction and energy efficiency. Applications open to EU, EFTA, UK and Turkey-based organisations with turnover under €10 million.
Packaging
RDM Group Introduces Multiboard® Barrier: PE-Coated Cartonboard for Industrial Applications
RDM Group launches Multiboard® Barrier, a PE-coated cartonboard containing 3-5% plastic for moisture-sensitive industrial baking applications. The recyclable packaging material meets PPWR regulations while maintaining performance standards for frozen foods, powdered goods, and pet food packaging.
Business
Navigating the Impact of Recent US Tariffs on the European Baking Industry
How the US trade tariffs will impact the Baking industry and what can be done to help ride the wave.









