New products
Collaboration
Louvre Museum Opens World's First Museum-Based Commercial Bakery
The Louvre Museum opens Boulangerie du Louvre, the world's first commercial bakery inside a major art museum. Located beneath the iconic glass pyramid, the bakery uses historic Vitus sourdough starter from Belgium's Puratos Sourdough Library to produce artisan breads daily for museum visitors.
Innovation
The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation
Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.
New products
New Gluten-Free Brand OAF Debuts in UK Retail
New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.
New products
New York Bakery Rolls Out Major Campaign with Brand Identity Overhaul
The UK's leading bagel brand has unveiled its most substantial marketing push in four years, combining television advertising with a comprehensive visual refresh that strengthens its Manhattan roots.
New products
Beyond Tradition: The Culinary Philosophy Behind Bridor's Latest Pierre Hermé Creations
Explore the cultural influences and technical innovations behind Bridor's new Pierre Hermé viennoiseries - Raspberry Lychee Signature and Lemon Sensation. Analysis of premium ingredient sourcing, industrial lamination techniques and European market trends for professional bakers.
Equipment
Electric Ovens Gain Ground as GEA Launches All-Electric Tunnel System
GEA has released the E-Bake G2, an electric-only tunnel oven that the company claims reduces energy consumption by up to 40% compared to gas-fired predecessors.
Partner content
Lesaffre Presents Future-Focused Baking Solutions at IBA 2025
Baking with Lesaffre made a notable impression at IBA 2025 in Düsseldorf last week, presenting its vision for the future of baking through an innovative stand concept and several new product developments.
New products
Dairy Ingredient Innovation: How Acid Whey Elimination Could Benefit European Bakeries
The modern industrial bakery relies heavily on dairy ingredients for both functionality and flavour. However, the production of these strained dairy products traditionally generates significant waste in the form of acid whey – a challenge that affects both dairy suppliers and, indirectly, their bakery customers.