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Collaboration

Louvre Museum Opens World's First Museum-Based Commercial Bakery

The Louvre Museum opens Boulangerie du Louvre, the world's first commercial bakery inside a major art museum. Located beneath the iconic glass pyramid, the bakery uses historic Vitus sourdough starter from Belgium's Puratos Sourdough Library to produce artisan breads daily for museum visitors.

Innovation

The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation

Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.

New products

New Gluten-Free Brand OAF Debuts in UK Retail

New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.

New products

New York Bakery Rolls Out Major Campaign with Brand Identity Overhaul

The UK's leading bagel brand has unveiled its most substantial marketing push in four years, combining television advertising with a comprehensive visual refresh that strengthens its Manhattan roots.

New products

Beyond Tradition: The Culinary Philosophy Behind Bridor's Latest Pierre Hermé Creations

Explore the cultural influences and technical innovations behind Bridor's new Pierre Hermé viennoiseries - Raspberry Lychee Signature and Lemon Sensation. Analysis of premium ingredient sourcing, industrial lamination techniques and European market trends for professional bakers.

Equipment

Electric Ovens Gain Ground as GEA Launches All-Electric Tunnel System

GEA has released the E-Bake G2, an electric-only tunnel oven that the company claims reduces energy consumption by up to 40% compared to gas-fired predecessors.

Partner content

Lesaffre Presents Future-Focused Baking Solutions at IBA 2025

Baking with Lesaffre made a notable impression at IBA 2025 in Düsseldorf last week, presenting its vision for the future of baking through an innovative stand concept and several new product developments.

New products

Dairy Ingredient Innovation: How Acid Whey Elimination Could Benefit European Bakeries

The modern industrial bakery relies heavily on dairy ingredients for both functionality and flavour. However, the production of these strained dairy products traditionally generates significant waste in the form of acid whey – a challenge that affects both dairy suppliers and, indirectly, their bakery customers.

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