Retail
Distribution
US Artisan Baker Launches National E-Commerce Operation
Oregon artisan bakery Ocemiam launches nationwide e-commerce platform for French-style individual cakes and banana bread, targeting US holiday season market.
New products
Northern Ireland Bakeries Secure Tesco Listings with 31 New Product Lines
Tesco Northern Ireland adds 31 bakery products from six regional suppliers including Irwin's Bakery, Genesis Bakery, and Holmes Bakery. The expansion follows 11% year-on-year growth in local cake category sales, with partnerships generating over £4 million annually for some suppliers.
Events
Exclusive: The Gift Factor: How Premium Packaging Transforms Baked Goods into Irresistible Gifts
Industrial bakers could discover lucrative opportunities in the gift packaging market, according to insights from SFFF 2025. Premium bakery packaging featuring storytelling elements, eco-friendly materials and artisan design aesthetics can transform everyday baked goods into gift-worthy products commanding higher margins.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.
Marketing
German Retailers Embrace Social Commerce as Competition Intensifies
German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.
Marketing
Bakery Tourism is on the Rise
The need for crowd control at a bakery may seem unusual, but it does highlight the growing trend of 'food tourism' - where people travel from all over the world to sample the best in bakery.
Research
Report: European consumers embrace indulgent experiences amid economic pressures
A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.
Collaboration
Louvre Museum Opens World's First Museum-Based Commercial Bakery
The Louvre Museum opens Boulangerie du Louvre, the world's first commercial bakery inside a major art museum. Located beneath the iconic glass pyramid, the bakery uses historic Vitus sourdough starter from Belgium's Puratos Sourdough Library to produce artisan breads daily for museum visitors.








