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Retail

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Marketing

Morgan Freeman Narrates Warburtons' 150-Year Family Baking Legacy

Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.

Marketing

A Michelin-Trained Pastry Chef Brings Classical French Galette to Hyderabad

A traditional French galette introduced by Michelin-trained pastry chef Joakim Prat at Roast CCx in Hyderabad has become a daily sell-out. The butter-laminated pastry, built on classical technique rather than promotional strategy, has found sustained demand among customers seeking technically focused European baking in India's evolving café landscape

Regulation

Industry Calls for Strategic Reformulation as UK Advertising Restrictions Take Effect

UK food manufacturers face new advertising restrictions requiring strategic reformulation as regulations limit promotion of 13 product categories. Ingredient suppliers urge focus on functional nutrients and transparent supply chains over compliance workarounds.

Facilities

Panattoni Develops Purpose-Built Bakery Facility for Edeka Südwest in Rhineland-Palatinate

Panattoni is developing a 10,000 m² bakery production facility for Edeka Südwest in Lambsheim, Rhineland-Palatinate. The build-to-own project marks the first partnership between the companies and will create 150 jobs when operational in Q4 2027.

Retail

Extended Shelf-Life Doughnuts Deliver Measurable Waste Reduction for Retailers

Simply Doughnuts has completed a data-driven benchmarking exercise that quantifies the waste reduction benefits of extended shelf-life doughnuts. The results show waste rates more than 30 times lower than category averages.

Distribution

US Artisan Baker Launches National E-Commerce Operation

Oregon artisan bakery Ocemiam launches nationwide e-commerce platform for French-style individual cakes and banana bread, targeting US holiday season market.

New products

Northern Ireland Bakeries Secure Tesco Listings with 31 New Product Lines

Tesco Northern Ireland adds 31 bakery products from six regional suppliers including Irwin's Bakery, Genesis Bakery, and Holmes Bakery. The expansion follows 11% year-on-year growth in local cake category sales, with partnerships generating over £4 million annually for some suppliers.

Events

Exclusive: The Gift Factor: How Premium Packaging Transforms Baked Goods into Irresistible Gifts

Industrial bakers could discover lucrative opportunities in the gift packaging market, according to insights from SFFF 2025. Premium bakery packaging featuring storytelling elements, eco-friendly materials and artisan design aesthetics can transform everyday baked goods into gift-worthy products commanding higher margins.

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