Picard’s frozen bakery and pastry range, including croissants, baguettes and Pastéis de Nata, goes on sale in over 150 Sainsbury’s UK stores from 26 October 2026.

Italian bakery brand Balconi has confirmed major Tesco and Asda listings from September, introducing new exclusive lines including White Chocolate Cake Rolls and Hazelnut Wafer Cubes.

Premier Foods is expanding Mr Kipling’s Christmas 2026 range with four new products and a revised Mince Pie Whirls pack aimed at under-45 shoppers.

Bridor has launched its ARTY viennoiserie range in a fully proofed, frozen ready-to-bake format, removing the need for specialist proofing equipment or bakery expertise.

The French government has proposed a plan to extend its sugar tax on soft drinks to include high-sugar processed foods, a measure aiming to improve public health across the nation.

Hungarian producer The DoughLAB is seeking UK partners for its Madre sourdough pizza range, fermented for 48 hours and finished from frozen in under three minutes.

UK packaging company The Pure Option has launched a compostable bakery bag range made from upcycled grain farming waste and wood pulp-derived NatureFlex film, with no petroleum-based plastic.

Finsbury Food Group has expanded its licensed celebration cake portfolio with the launch of its first-ever Hello Kitty-themed celebration cake, developed in partnership with Sanrio and available exclusively in Tesco stores nationwide.