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Research

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Untitled (23)_edited.jpg

Research

Precision fermented egg in cake: where consumers see it fitting and where they do not

The EIT Food Consumer Observatory has published a qualitative study of how consumers respond to messaging about precision fermented foods, covering a burger, cream cheese and cake.

Research

UK artisan bakery shoppers prioritise treats and craft quality over price, Marriage’s research finds

New data from Marriage’s Millers finds a third of artisan bakery shoppers visit weekly, with sourdough nearly matching white bread in regular purchase rates.

Research

British Bakels identifies five ways bakers can build on Christmas favourites

British Bakels has outlined five ways bakers can build on traditional Christmas products, following research showing mince pies and festive spice remain consumer favourites.

Baking Europe magazine

Baking Europe Autumn 2026

How much of what bakery says about itself can actually be proved? The Autumn 2026 edition of Baking Europe explores green claims under new EU rules, what artisan means to shoppers, flour that passes spec but fails on the line and updated food defence guidance. Plus faba bean, sourdough at scale, regenerative agriculture and a vending machine that bakes to order.

New products

MOA Foodtech and Espiga I+D join forces on egg reduction for bakery and pastry

MOA Foodtech and Espiga I+D have formed a Bakery Innovation Alliance to validate egg replacement and E-471 removal in bakery and pastry formulations.

Flavours & colours

Salted caramel is the topping on the British Bakels' autumn/winter flavour forecast

British Bakels has released its autumn/winter 2026 sweet bakery flavour forecast, with salted caramel, cherry and caramelised biscuit leading a list informed by consumer and Mintel data.

Collaboration

Millbio and Thimus bring sensory neuroscience to functional bread development

Millbio and Thimus are combining functional ingredient development with sensory neuroscience to better understand how consumers experience GLP-1-aligned bread products.

Research

Sourdough market forecast to double by 2035 as fermentation goes industrial

The global sourdough market is forecast to reach USD 6.67 billion by 2035, as commercial bakeries adopt ready-to-use fermentation systems and grain diversification accelerates.

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