Latest news
Marketing
Bakery Sector in 2026: Strategic Shifts in Pastry Development and Café Supply
British bakery is entering a premiumisation phase driven by hybrid pastry innovation, provenance-led reformulation of classics, and experiential café design. For manufacturers, this creates technical and commercial opportunities in fusion format development, transparent supply chains and products designed for performance in customer-facing environments.
Marketing
New York Bagels Campaign Returns with National Television Push
New York Bakery is running its 'Bakes You There' television campaign through to April 2026, targeting 31 million impressions across major UK channels. The move represents the brand's largest sustained media investment since 2020, following successful engagement metrics from the initial 2025 run.
Packaging
The EU Has Banned BPA from Food Packaging. Here Is Where the Deadlines Fall and What Is Actually Prohibited.
The EU's ban on Bisphenol A in food contact materials is now in force, with transition deadlines running to 2029. New official guidance, structured as 40 questions and answers, clarifies what is prohibited, what is exempt, how compliance testing works and what declarations of conformity must contain. For industrial bakers, the most pressing issues concern coatings, inks, adhesives and professional production equipment.
Ingredients
Cocoa bottleneck in Ivory Coast signals supply risk for global chocolate makers
Reuters has reported that cocoa stocks in the Ivory Coast are piling up as exporters resist the fixed farmgate price, disrupting global chocolate supply.
Exclusives
Baked Goods Steal the Show at Milano Cortina 2026
At the Milano Cortina 2026 Winter Olympics, Italy's baking traditions have stolen the spotlight. Viral chocolate lava cakes, traditional Austrian strudels and industrial Nutella dispensers have become unexpected stars, proving that Olympic excellence extends beyond the podium to the bakery.
Research
The Fragmented Meal: What 31,000 Diners Tell Us About Tomorrow's Market
IKEA's survey of 31,339 people across 31 markets reveals only 44% now eat dinner at a table, whilst 18% dine on the sofa. For industrial bakers, this fragmentation of traditional dining patterns demands rethinking product formats, portability and crumb control as consumption shifts to furniture not designed for meals.
Marketing
Morgan Freeman Narrates Warburtons' 150-Year Family Baking Legacy
Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.
