Latest news

New products
Loaf format, croissant soul: St Pierre enters new bakery territory
St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.

Technology
Magnified 1,000 Times: The Invisible Architecture of a Bake
Scanning electron microscopes at the University of Leicester have captured baking ingredients magnified thousands of times — revealing the structural science behind why bakes succeed or fail.

New products
From the Australian biscuit tin to the British free-from aisle
Tim Tam Original Gluten Free lands in Sainsbury's and Tesco this April, timed to Coeliac Awareness Month and backed by a 2025 Free From Food Awards Gold Medal.

People
Edouard Gestat appointed to lead Baking with Lesaffre
Lesaffre has appointed Edouard Gestat as Marketing Director of Baking with Lesaffre, drawing on 24 years in food ingredients and 15 years within the Lesaffre group.

Health
Fortification: A cornerstone of public health, food product innovation and regulatory challenges
Food fortification is evolving beyond public health into personalised nutrition, driven by consumer demand, GLP-1 medication trends, and functional food innovation.

Marketing
When bread meets beauty: Ingenious idea?
Warburtons and Only Curls have launched a bakery-scented hair gel rooted in the old saying that eating bread crusts makes your hair go curly.

Mergers & Acquisitions
ABF and Hovis: What the CMA found
The CMA has provisionally cleared ABF's acquisition of Hovis in Great Britain while identifying competition concerns in Northern Ireland's bread and bakery market.

