The global additive-free butter powder market is forecast to nearly double by 2036, with bakery the dominant application and clean-label formulation driving demand across Europe, Asia and North America.

British Bakels has released its autumn/winter 2026 sweet bakery flavour forecast, with salted caramel, cherry and caramelised biscuit leading a list informed by consumer and Mintel data.

Bakery has a powerful emotional pull: the smell of freshly baked bread, pastry and cake can evoke comfort, nostalgia and wellbeing. Now other industries are borrowing those sensory cues, from croissant-inspired perfumes to gin and protein products. What can industrial bakers learn from the growing value of the “freshly baked” experience?

Crespel & Deiters has announced the launch of Lory Crumb Colored, a range of colourful crumbs for breading and toppings, made with natural colourants.

Tastewise social media data from I.T.S flavours points to strong growth in visually driven profiles, from pink guava to mango habanero, across UK sweet bakery.

Marks & Spencer has brought back its Strawberry & Creme Sandwich, alongside a new chocolate variant and the launch of sweet dipping products.

Baker Street has launched a Light Rye Bread into Sainsbury's, targeting shoppers new to rye with a softer texture, sourdough starter and a nutritional profile including fibre, protein and iron.

Tesco is expanding its premium bakery offering with the launch of Tesco Finest Potato Burger Rolls