Innovation
Exclusives
AI Comes to the Bakery: Inside Lesaffre's Dr Bread Assistant
Baking Europe explores Lesaffre's new AI-powered baking assistant Dr Bread in exclusive interviews with digital project manager Tara Flecknell and technical baking advisor Alban Depierre. The AI tool addresses common production issues like insufficient bread volume and crust problems, offering craft bakers instant technical support through the Lesaffre & Moi app. Currently deployed in three countries with plans for 27 markets, Dr Bread represents the ingredient supplier's digital transformation
New products
Italian Bakery Launches Protein-Enhanced Frozen Croissant
San Giorgio SpA launches Proissant, a protein-enhanced frozen croissant with 30% less fat and pea protein enrichment. Winner of Lorenzo Cagnoni Award for Green Innovation at SIGEP World 2025, the product targets foodservice operators seeking nutritionally enhanced bakery items with quinoa seed topping.
Research
Report: European consumers embrace indulgent experiences amid economic pressures
A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.
Innovation
Students Crack the Clean Label Code for Bakery Products
Cardiff Metropolitan University food science students partnered with EDME to develop innovative clean label bakery products using malt flour technology. The winning pizza dough project demonstrates how academic-industry collaboration drives real-world food innovation from lab to market.
Innovation
The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation
Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.
New products
New Gluten-Free Brand OAF Debuts in UK Retail
New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.
Manufacturing
DSM-Firmenich opens Baking Innovation Center in New Jersey, US
DSM-Firmenich has opened a new US baking innovation facility in Princeton, New Jersey, as part of a broader €700m investment to advance its global R&D capabilities.








