Italian Bakery House San Giorgio SpA has introduced the Proissant, a frozen croissant formulated with enhanced protein content and reduced fat levels. The product was unveiled at SIGEP World 2025, the foodservice industry expo held in Rimini, Italy from 18-22 January.

Product Specifications

The Proissant contains 30% less fat compared to standard croissants whilst incorporating pea proteins to boost the nutritional profile. The surface features white quinoa seeds, which provide additional protein content with high biological value.

The frozen format allows for extended storage and convenient preparation in commercial foodservice operations.

Industry Recognition

The product received the Lorenzo Cagnoni Award for Green Innovation at SIGEP World 2025. This award recognises developments in sustainable food manufacturing and innovative product design within the frozen food sector.

Market Positioning

San Giorgio SpA positions the Proissant as targeting consumers seeking higher protein content in bakery products whilst maintaining traditional croissant characteristics. The company emphasises the careful selection of raw materials in the product's development.

Company Background

San Giorgio SpA operates as an Italian bakery manufacturer specialising in frozen bakery products for the foodservice industry. The company focuses on product innovation within traditional Italian baking formats.

The Proissant represents San Giorgio's entry into the protein-enhanced bakery segment, addressing market demand for nutritionally modified convenience foods in professional kitchen environments.