Popular news
UK artisan bakery shoppers prioritise treats and craft quality over price, Marriage’s research finds
Baking Europe Exclusive
Baking Europe Autumn 2026
How much of what bakery says about itself can actually be proved? The Autumn 2026 edition of Baking Europe explores green claims under new EU rules, what artisan means to shoppers, flour that passes spec but fails on the line and updated food defence guidance. Plus faba bean, sourdough at scale, regenerative agriculture and a vending machine that bakes to order.

Baking Europe
13 October 2026

Exclusives
Comfort food – The new innovation brief for R&D
Searches for comfort food rose sharply during this summer’s heatwaves, pointing to deeper emotional needs among consumers facing economic and social uncertainty. Sally Kemkers of Untapped Innovation explains how R&D teams can translate those needs into bakery and confectionery products that deliver the right sensory experience, from nostalgia-led flavours to convenience without compromise.
_edited.png)
Discover the latest developments in Europe's bakery industry
Welcome to Baking Europe, your go-to journal for industry content that elevates the baking sector. Dive into a world where applied science and cutting-edge research meet innovation. Our mission is to keep Europe's industrial bakers and confectioners ahead of the curve and ready for the trends of tomorrow.










