UK bakery
Retail
Warrens bakery plants its flag at Trago Mills, Newton Abbot
Warrens Bakery has opened its 48th location at Trago's Newton Abbot petrol station, introducing hand-crimped pasties, a spring sausage roll range and its first self-service coffee machine.
New products
Baker Street reformulates core rolls range with shorter ingredient lists
Baker Street has reformulated its core rolls range with shorter ingredient lists and updated packaging, responding to shopper demand for less processed bakery products.
Marketing
What Your Nose Knows: The Scent of a Sale in British Bakeries
Before a customer reaches the counter, their brain has already started deciding. New insight from The Original Baker reveals how the aroma of freshly baked pastry, working alongside the audible snap of good lamination and the visible flake of skilled layers, is quietly shaping buying decisions across Britain’s bakeries. When these sensory signals align, customer confidence follows. When they don’t, trust evaporates just as fast.
Collaboration
AB Mauri and Nutris Advance Fava Bean Application Development
AB Mauri and Nutris have formed a technical partnership to develop fava bean protein and starch ingredients for industrial bakery applications in the UK and Ireland. The collaboration utilises Nutris's 45,000-tonne Croatian processing facility to fractionate fava beans into functional ingredients for commercial-scale bakery production, with development trials scheduled across multiple product categories in 2025.


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