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European bakery

MPU
MPU
Business

Europastry crosses the €2bn mark with US acquisition

Spanish bakery group Europastry has agreed to acquire Illinois-based Highland Baking Company, pushing annual revenue above €2bn and extending its footprint in the North American foodservice market.

Europastry crosses the €2bn mark with US acquisition
Mergers & Acquisitions

Orkla Foods acquires TC Brød to expand Danish bakery reach

Orkla Foods has agreed to acquire Danish bakery company TC Brød, strengthening its position in laminated dough and seasonal bake-off products through its Easyfood platform.

Orkla Foods acquires TC Brød to expand Danish bakery reach
Equipment

Sveba Dahlen joins Midera food processing this summer

Swedish baking equipment manufacturer Sveba Dahlen will join Midera Food Processing in July 2026, as Middleby Corporation separates its food processing division into a standalone public company.

Sveba Dahlen joins Midera food processing this summer
Research

Reformulation without compromise: How fibre and natural sweeteners are reshaping industrial bakery

Cocoa fruit sweeteners and high-tolerance soluble corn fibre enable industrial bakers to simultaneously reduce sugar and increase fibre without palatability compromises that historically limited nutritional reformulation.

Reformulation without compromise: How fibre and natural sweeteners are reshaping industrial bakery
Research

Fedima reports €7.8bn turnover as bakery ingredients sector navigates regulatory shifts

Fedima's 2025 report details enzyme labelling positions, allergen guidance and sustainability grants for Europe's €7.8bn bakery ingredients sector.

Fedima reports €7.8bn turnover as bakery ingredients sector navigates regulatory shifts
Exclusives

What's the Story? How the Backstory is Becoming the Ingredient Industrial Bakers Should Not Overlook.

Own-label bakery now holds 46% of unit sales across Europe's largest markets. For branded producers, the pressure is real and price alone won't hold it off. This piece looks at how Europe's most resilient bakery brands, from a New Forest cottage to a Lisbon monastery, have used specific, honest origin stories to build loyalty that generic competitors can't replicate. A practical read for anyone in the industrial baking sector thinking about brand equity.

What's the Story? How the Backstory is Becoming the Ingredient Industrial Bakers Should Not Overlook.
New products

Bridor Launches 120g Maxi Croissant as Sandwich Operators Chase Crodwich Demand

French bakery manufacturer Bridor has launched a 120g Maxi Croissant targeting the growing crodwich market, with research showing 71% of Europeans want savoury croissant sandwiches and savoury pastries now the second fastest-growing food-to-go category.

Bridor Launches 120g Maxi Croissant as Sandwich Operators Chase Crodwich Demand
Funding & investment

ARYZTA Invests €40m in Portuguese Bun Bakery as Part of Iberian Expansion

ARYZTA has announced a €40m investment in a new bun bakery near Lisbon, scheduled for commissioning in 2028. The state-of-the-art facility will work alongside the company's existing Spanish bakery to optimise supply chains and customer service across the Iberian Peninsula.

ARYZTA Invests €40m in Portuguese Bun Bakery as Part of Iberian Expansion
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