Retail
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.
Marketing
German Retailers Embrace Social Commerce as Competition Intensifies
German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.
Marketing
Bakery Tourism is on the Rise
The need for crowd control at a bakery may seem unusual, but it does highlight the growing trend of 'food tourism' - where people travel from all over the world to sample the best in bakery.
Research
Report: European consumers embrace indulgent experiences amid economic pressures
A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.
Collaboration
Louvre Museum Opens World's First Museum-Based Commercial Bakery
The Louvre Museum opens Boulangerie du Louvre, the world's first commercial bakery inside a major art museum. Located beneath the iconic glass pyramid, the bakery uses historic Vitus sourdough starter from Belgium's Puratos Sourdough Library to produce artisan breads daily for museum visitors.
New products
Beyond Tradition: The Culinary Philosophy Behind Bridor's Latest Pierre Hermé Creations
Explore the cultural influences and technical innovations behind Bridor's new Pierre Hermé viennoiseries - Raspberry Lychee Signature and Lemon Sensation. Analysis of premium ingredient sourcing, industrial lamination techniques and European market trends for professional bakers.
Marketing
KNEAD Bakery Opens Fourth Site in Oxford, Offering Insight for Industrial Bakers on Artisanal Market Growth
An independent artisan bakery based in the South West of England is expanding. What is the relevance to industrial bakers in Europe?









