Marks & Spencer has brought back its Strawberry & Creme Sandwich, alongside a new chocolate variant and the launch of sweet dipping products.

St Pierre has launched All Butter Croissant Rolls exclusively in Tesco. A fillable, flaky hybrid format aimed at the premium bakery occasion shopper.

Nestlé Professional has launched a branded muffin range with Cherrytree Bakery, tapping into data showing UK consumers are more likely to buy sweet bakery they recognise.

Bakery brand New York Bakery has expanded its UK product portfolio with the launch of Legendary Burger Buns, introducing the increasingly popular potato bun format to the retail bakery aisle.

Premium bakery brand St Pierre is expanding its brioche portfolio with the launch of a new limited-edition Caramelised Onion Brioche Bun, targeting growing consumer demand for flavour-led, premium at-home dining experiences. Available nationwide in a four-pack format, the seasonal SKU combines the brand’s signature soft brioche with a sweet and savoury caramelised onion flavour profile, designed to elevate burgers, barbecue occasions and midweek meals. The launch forms part of St Pierre’s...

Warrens Bakery has opened its 48th location at Trago's Newton Abbot petrol station, introducing hand-crimped pasties, a spring sausage roll range and its first self-service coffee machine.

Baker Street has reformulated its core rolls range with shorter ingredient lists and updated packaging, responding to shopper demand for less processed bakery products.

St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.