New products
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Events
IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event
IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.
Ingredients
British Bakels Introduces Ambient-Stable Mallow Solution for Commercial Bakeries
British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.
New products
Advanced Enzyme Technology Extends Bread Shelf Life to 34 Days
New enzyme technology extends bread shelf life to 34 days through advanced biotechnology. Industrial bakeries explore enzyme solutions for texture preservation, reduced waste, and operational efficiency in commercial bread production.
New products
New Micronised Bran Technology Addresses Industrial Fibre Enrichment Challenges
GoodMills Innovation's High-MAC micronised brans enable industrial bakers to boost fibre content in breads, rolls and biscuits without compromising texture or processing. 90% particles under 200μm for seamless integration.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.
Partner content
Cibus Tec 2026: bakery? Yes we Tec!
The baked goods and cereal sector represents one of the most dynamic and strategic areas of the food industry and will be among the key players at the next edition of Cibus Tec, scheduled to take place in Parma (Italy) from October 27 to 30, 2026.
New products
Louis François Introduces CremePat Froid for Frozen Bakery Applications
Louis François launches CremePat Froid, an additive-free pastry cream base engineered for industrial frozen bakery applications. The ingredient delivers freeze-thaw stability and maintained texture integrity, addressing technical challenges in frozen pastry production.









