New products
Plant-based
Artisan Baker Scales Plant-Based Production with New Loaf Launch
Swindon-based Pipp & Co expands beyond doughnuts with vegan banana walnut loaf, producing 25,000+ units weekly. SALSA-certified bakery demonstrates commercial viability of plant-based range expansion for industrial bakers.
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Events
IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event
IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.
Ingredients
British Bakels Introduces Ambient-Stable Mallow Solution for Commercial Bakeries
British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.
New products
Advanced Enzyme Technology Extends Bread Shelf Life to 34 Days
New enzyme technology extends bread shelf life to 34 days through advanced biotechnology. Industrial bakeries explore enzyme solutions for texture preservation, reduced waste, and operational efficiency in commercial bread production.
New products
New Micronised Bran Technology Addresses Industrial Fibre Enrichment Challenges
GoodMills Innovation's High-MAC micronised brans enable industrial bakers to boost fibre content in breads, rolls and biscuits without compromising texture or processing. 90% particles under 200μm for seamless integration.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.








