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Marketing

Packaging

When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment

New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.

Partner content

Cibus Tec 2026: bakery? Yes we Tec!

The baked goods and cereal sector represents one of the most dynamic and strategic areas of the food industry and will be among the key players at the next edition of Cibus Tec, scheduled to take place in Parma (Italy) from October 27 to 30, 2026.

Marketing

German Retailers Embrace Social Commerce as Competition Intensifies

German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.

Funding & investment

New Qualification Launched to Develop Bakery Team Leaders in England

NFDT launches Level 3 Lead Baker Diploma in England to upskill bakery supervisors. New NFDT Academy supports wider technical and leadership training.

New products

Bridor's Chocolate Bread Roll: Meeting Consumer Demand for Premium Snacking Options

Bridor launches Chocolate Bread Roll targeting dual daypart opportunities for commercial bakeries. Analysis covers technical specifications, clean label positioning, operational benefits, and market positioning for industrial bakers evaluating premium snacking products.

Marketing

Bakery Tourism is on the Rise

The need for crowd control at a bakery may seem unusual, but it does highlight the growing trend of 'food tourism' - where people travel from all over the world to sample the best in bakery.

Research

Report: European consumers embrace indulgent experiences amid economic pressures

A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.

Marketing

Bakery Sponsor Takes Center Stage at Le Mans

Car No. 43, sponsored by Polish bakery manufacturer Inter Europol, won the LMP2 class at this year's 24 Hours of Le Mans.

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