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Marketing

New products

Bridor's Chocolate Bread Roll: Meeting Consumer Demand for Premium Snacking Options

Bridor launches Chocolate Bread Roll targeting dual daypart opportunities for commercial bakeries. Analysis covers technical specifications, clean label positioning, operational benefits, and market positioning for industrial bakers evaluating premium snacking products.

Marketing

Bakery Tourism is on the Rise

The need for crowd control at a bakery may seem unusual, but it does highlight the growing trend of 'food tourism' - where people travel from all over the world to sample the best in bakery.

Research

Report: European consumers embrace indulgent experiences amid economic pressures

A new report from Circana reveals a significant shift in European consumer behaviour, highlighting a growing appetite for indulgent food experiences that provide emotional and mental relief amidst ongoing economic and global challenges.

Marketing

Bakery Sponsor Takes Center Stage at Le Mans

Car No. 43, sponsored by Polish bakery manufacturer Inter Europol, won the LMP2 class at this year's 24 Hours of Le Mans.

Innovation

The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation

Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.

New products

New Gluten-Free Brand OAF Debuts in UK Retail

New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.

Events

IDDBA 2025 Starts This Week: Key Industry Event Gets Underway

The International Dairy Deli Bakery Association (IDDBA) trade show begins this weekend in the United States. For over four decades, this event has served as a significant platform for dairy, deli and bakery professionals to examine industry developments and forge business connections.

Marketing

KNEAD Bakery Opens Fourth Site in Oxford, Offering Insight for Industrial Bakers on Artisanal Market Growth

An independent artisan bakery based in the South West of England is expanding. What is the relevance to industrial bakers in Europe?

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