Warburtons and Only Curls have launched a bakery-scented hair gel rooted in the old saying that eating bread crusts makes your hair go curly.

The CMA has provisionally cleared ABF's acquisition of Hovis in Great Britain while identifying competition concerns in Northern Ireland's bread and bakery market.

Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.

Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.