St Pierre has launched All Butter Croissant Rolls exclusively in Tesco. A fillable, flaky hybrid format aimed at the premium bakery occasion shopper.

Scottish Bakers' 2026 Bakery Category Insight Reports, produced with Dawn Foods, show spend growth across both savoury and sweet bakery in Scotland, with cookies the standout performer.

European consumers are cutting Christmas spending but prioritising meaningful celebration. Research shows 34% are reducing festive budgets, with 47% choosing sentimental options. This creates opportunity for industrial bakers focusing on authentic traditional bakes like panettone and stollen. Success lies in positioning products as justified indulgences delivering connection. Exactly what budget-conscious consumers now seek.

Oregon artisan bakery Ocemiam launches nationwide e-commerce platform for French-style individual cakes and banana bread, targeting US holiday season market.