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brand refresh
New products
Baker Street reformulates core rolls range with shorter ingredient lists
Baker Street has reformulated its core rolls range with shorter ingredient lists and updated packaging, responding to shopper demand for less processed bakery products.
Events
IDDBA Unveils Brand Refresh and "Thinking Outside the Aisle" Positioning
The International Dairy Deli Bakery Association has launched a brand refresh with the tagline "Thinking Outside the Aisle," introducing new programming for its 2026 Orlando expo including retail tours, innovation awards, and expanded networking events aligned with strategic priorities across the food industry ecosystem.
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