Compleat Foodservice has invested £600,000 in a new cookie production line at its Crewe site, targeting a 28% value uplift by March 2027.

British bakery is entering a premiumisation phase driven by hybrid pastry innovation, provenance-led reformulation of classics, and experiential café design. For manufacturers, this creates technical and commercial opportunities in fusion format development, transparent supply chains and products designed for performance in customer-facing environments.