The bread aisle is evolving. As consumers reassess their relationship with staple foods, manufacturers face a pressing question: how do you remain relevant when 13% of your customer base has stopped buying your core product altogether?

Baking Europe Ingredients Market Report 2025, a data-driven annual intelligence brief tailored for senior leaders in Europe’s industrial bakery sector. This edition delivers fresh insights on ingredient pricing, risk trends, sustainability mandates and regional market dynamics. Empowering CEOs, procurement heads and strategy teams to make smarter, future-proof decisions.

Discover how ancient Roman ingredients are revolutionising modern bakery. Acorn and carob flours offer sustainable, nutrient-rich alternatives to traditional cereals, perfect for both conventional and gluten-free breads with exceptional health benefits and unique flavors.

Where heritage meets innovation: explore how AI-powered hygiene, plant-based egg alternatives and smart wastewater solutions are transforming modern bakeries. From enzyme toolkits for high-protein baking to natural malt enhancements, discover technologies that reinforce tradition while meeting today's demands for sustainability, safety and nutrition. Technology that serves tradition and tradition that inspires technology.

Hovis launches first sourdough range with White and Seeded Sourdough Cobs. UK sourdough market worth £170m sees 56% YoY growth as brand targets premium bakery segment.

Researchers at Queen Margaret University have developed Palm-Alt, a replacement for palm shortening in industrial bakery applications. Made from rapeseed oil, fibres and proteins, the ingredient delivers up to 25% less fat and 89% less saturated fat whilst maintaining texture and flavour in biscuits, cakes and bread. Now in commercial trials.

British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.

Discover key bakery suppliers at Speciality & Fine Food Fair 2025, Olympia London. Industrial bakers can source artisan breads, premium snacks, frozen cakes, and innovative bakery products from heritage brands including Stag Bakeries, Breeøsh, and The Drinks Bakery. Trade event connects manufacturers with foodservice operators seeking distinctive bakery solutions.