Walk into any supermarket with a bakery counter, and you can buy a Marvel cake for your eight-year-old's birthday. Spider-Man, the Avengers, PAW Patrol – licensed character products for children are so normalised in retail bakery that we have stopped noticing them. The licensing model is mature, the margins are understood and the consumer demand is consistent. Now consider this: there is a generation of adult readers – overwhelmingly women in their twenties, thirties and forties – with...

Warrens Bakery has opened its 48th location at Trago's Newton Abbot petrol station, introducing hand-crimped pasties, a spring sausage roll range and its first self-service coffee machine.

The CMA has provisionally cleared ABF's acquisition of Hovis in Great Britain while identifying competition concerns in Northern Ireland's bread and bakery market.

Home baking fell 7% in 2025, but dairy remains in over 60% of occasions. Here is what that means for industrial producers and retail positioning.

Fedima's 2025 report details enzyme labelling positions, allergen guidance and sustainability grants for Europe's €7.8bn bakery ingredients sector.

Baking Europe Ingredients Market Report 2025, a data-driven annual intelligence brief tailored for senior leaders in Europe’s industrial bakery sector. This edition delivers fresh insights on ingredient pricing, risk trends, sustainability mandates and regional market dynamics. Empowering CEOs, procurement heads and strategy teams to make smarter, future-proof decisions.