Research
Research
Pulse-Based Sourdough: New Research Shows 45% Protein Increase
New research shows pulse-based sourdough delivers 45% more protein than traditional bread, with improved amino acid profiles and reduced antinutritional factors. HealthFerm Consortium findings for industrial bakers.
Partner content
EXCLUSIVE: Inside Lesaffre's Lille Campus – Two Days That Changed How I See Bread
Baking Europe spent two days at the company's campus, hosted by Zoé Henneguier and the Lesaffre team, alongside Leah Smith. What we found was more than just a facility tour, it was a genuine look at how a family business approaches innovation.
Innovation
Carrot Innovation in Industrial Baking: From Biofortification to Food Safety
Industrial bakers face dual challenges with carrot ingredients: boosting nutrition while managing acrylamide safety risks. New research reveals solutions.
Exclusives
Opinion: Unlocking the power of barley protein
Ingredient transparency and nutrition have become paramount for many health-conscious consumers, particularly within the plant-based food and beverage industry. Declan Rooney, business development director at ClonBio Foods, outlines barley's potential as an ingredient poised to meet growing demand for healthy protein and fibre in bakery and snacking applications.
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.
Research
Research: European consumers ‘ready for yeast oil’ as sustainable palm oil alternative
A consumer study by NoPalm Ingredients found yeast oil is significantly more preferred than palm oil in Germany and France. Seen as healthier and more eco-friendly, yeast oil boosts appeal and purchase intent, offering industrial bakers a palm-free, sustainable fat alternative with proven EU label acceptance.
New products
What Gen Z Wants from Bakery Products: A Student's Fresh Perspective
Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.









