top of page

Research

Untitled (23)_edited.jpg

Research

Pulse-Based Sourdough: New Research Shows 45% Protein Increase

New research shows pulse-based sourdough delivers 45% more protein than traditional bread, with improved amino acid profiles and reduced antinutritional factors. HealthFerm Consortium findings for industrial bakers.

Partner content

EXCLUSIVE: Inside Lesaffre's Lille Campus – Two Days That Changed How I See Bread

Baking Europe spent two days at the company's campus, hosted by Zoé Henneguier and the Lesaffre team, alongside Leah Smith. What we found was more than just a facility tour, it was a genuine look at how a family business approaches innovation.

Innovation

Carrot Innovation in Industrial Baking: From Biofortification to Food Safety

Industrial bakers face dual challenges with carrot ingredients: boosting nutrition while managing acrylamide safety risks. New research reveals solutions.

Exclusives

Opinion: Unlocking the power of barley protein

Ingredient transparency and nutrition have become paramount for many health-conscious consumers, particularly within the plant-based food and beverage industry. Declan Rooney, business development director at ClonBio Foods, outlines barley's potential as an ingredient poised to meet growing demand for healthy protein and fibre in bakery and snacking applications.

Marketing

Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign

Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.

Packaging

When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment

New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.

Research

Research: European consumers ‘ready for yeast oil’ as sustainable palm oil alternative

A consumer study by NoPalm Ingredients found yeast oil is significantly more preferred than palm oil in Germany and France. Seen as healthier and more eco-friendly, yeast oil boosts appeal and purchase intent, offering industrial bakers a palm-free, sustainable fat alternative with proven EU label acceptance.

New products

What Gen Z Wants from Bakery Products: A Student's Fresh Perspective

Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.

bottom of page