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Marketing

Innovation

The Surprise Factor: How European Bakers Are Winning Private Label Contracts Through Innovation

Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.

New products

New Gluten-Free Brand OAF Debuts in UK Retail

New product where the brand's emphasis on wheat starch technology represents a technical differentiator in a category where rice-based formulations have become standard, potentially offering consumers closer approximations to traditional bread experiences.

Events

IDDBA 2025 Starts This Week: Key Industry Event Gets Underway

The International Dairy Deli Bakery Association (IDDBA) trade show begins this weekend in the United States. For over four decades, this event has served as a significant platform for dairy, deli and bakery professionals to examine industry developments and forge business connections.

Marketing

KNEAD Bakery Opens Fourth Site in Oxford, Offering Insight for Industrial Bakers on Artisanal Market Growth

An independent artisan bakery based in the South West of England is expanding. What is the relevance to industrial bakers in Europe?

People

International Talent Set to Shine at the iba UIBC Cup of Bakers 2025

On 18 and 19 May 2025, Düsseldorf will host some of the world’s finest bakers as they compete for gold at the iba UIBC Cup of Bakers.

Innovation

From Brionuts to Viennoiserie: What Industrial Bakers Can Learn from Comptoir Bakery’s Artisan Workshops

As the divide between artisan authenticity and large-scale efficiency continues to blur, industrial bakers across Europe are increasingly...

Research

The Croissant Revolution: New Opportunities for Industrial Bakers

New research from bakery manufacturer Bridor reveals that Britain’s passion for croissants is stronger than ever.

Flavours & colours

Dawn Foods Launches Seasonal Cake Programme: Meeting Consumer Demand with Tailored Solutions

Dawn foods responds to consumer preferences with seasonal flavours essential for customer engagement and driving sales

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