Innovation
Exclusives
Opinion: Unlocking the power of barley protein
Ingredient transparency and nutrition have become paramount for many health-conscious consumers, particularly within the plant-based food and beverage industry. Declan Rooney, business development director at ClonBio Foods, outlines barley's potential as an ingredient poised to meet growing demand for healthy protein and fibre in bakery and snacking applications.
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Mergers & Acquisitions
Italian Fermentation Specialist Millbio Acquires US Clean-Label Manufacturer
Italian ingredient specialist Millbio acquires US manufacturer Cain Foods through private equity firm Apheon, creating a vertically integrated clean-label bakery solutions platform spanning Europe, Asia and the Americas with combined fermentation, manufacturing and R&D capabilities.
Events
IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event
IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.
Ingredients
British Bakels Introduces Ambient-Stable Mallow Solution for Commercial Bakeries
British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.
Funding & investment
General Mills invests $54m to expand Minnesota innovation centre
General Mills will invest $54 million to expand its James Ford Bell Technical Center in Golden Valley, Minnesota, in what is said to be the largest upgrade in the facility’s history.
New products
New Micronised Bran Technology Addresses Industrial Fibre Enrichment Challenges
GoodMills Innovation's High-MAC micronised brans enable industrial bakers to boost fibre content in breads, rolls and biscuits without compromising texture or processing. 90% particles under 200μm for seamless integration.
Packaging
When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment
New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.








