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Innovation

Exclusives

Opinion: Unlocking the power of barley protein

Ingredient transparency and nutrition have become paramount for many health-conscious consumers, particularly within the plant-based food and beverage industry. Declan Rooney, business development director at ClonBio Foods, outlines barley's potential as an ingredient poised to meet growing demand for healthy protein and fibre in bakery and snacking applications.

Marketing

Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign

Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.

Mergers & Acquisitions

Italian Fermentation Specialist Millbio Acquires US Clean-Label Manufacturer

Italian ingredient specialist Millbio acquires US manufacturer Cain Foods through private equity firm Apheon, creating a vertically integrated clean-label bakery solutions platform spanning Europe, Asia and the Americas with combined fermentation, manufacturing and R&D capabilities.

Events

IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event

IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.

Ingredients

British Bakels Introduces Ambient-Stable Mallow Solution for Commercial Bakeries

British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.

Funding & investment

General Mills invests $54m to expand Minnesota innovation centre

General Mills will invest $54 million to expand its James Ford Bell Technical Center in Golden Valley, Minnesota, in what is said to be the largest upgrade in the facility’s history.

New products

New Micronised Bran Technology Addresses Industrial Fibre Enrichment Challenges

GoodMills Innovation's High-MAC micronised brans enable industrial bakers to boost fibre content in breads, rolls and biscuits without compromising texture or processing. 90% particles under 200μm for seamless integration.

Packaging

When Brits Can't Leave Home Without Their Loaf: A Case Study in Consumer Attachment

New research reveals 18% of British holidaymakers pack bread when travelling abroad, prompting Warburtons to develop protective luggage cases. Consumer data shows 50% of UK travellers take food from home, highlighting potential opportunities for European bakeries in tourist markets and travel-friendly packaging innovation.

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