Ingredients
Marketing
Social Media's Impact on Lunchbox Culture Drives Warburtons' Latest Campaign
Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.
Mergers & Acquisitions
Italian Fermentation Specialist Millbio Acquires US Clean-Label Manufacturer
Italian ingredient specialist Millbio acquires US manufacturer Cain Foods through private equity firm Apheon, creating a vertically integrated clean-label bakery solutions platform spanning Europe, Asia and the Americas with combined fermentation, manufacturing and R&D capabilities.
Events
IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event
IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.
Ingredients
British Bakels Introduces Ambient-Stable Mallow Solution for Commercial Bakeries
British Bakels launches Ready-to-Use Mallow - an ambient-stable, vegetarian topping and filling for industrial bakeries. Eliminates refrigeration requirements, streamlines production workflows, and enables product innovation across doughnuts, desserts, and biscuits.
New products
Advanced Enzyme Technology Extends Bread Shelf Life to 34 Days
New enzyme technology extends bread shelf life to 34 days through advanced biotechnology. Industrial bakeries explore enzyme solutions for texture preservation, reduced waste, and operational efficiency in commercial bread production.
New products
New Micronised Bran Technology Addresses Industrial Fibre Enrichment Challenges
GoodMills Innovation's High-MAC micronised brans enable industrial bakers to boost fibre content in breads, rolls and biscuits without compromising texture or processing. 90% particles under 200μm for seamless integration.
Research
Research: European consumers ‘ready for yeast oil’ as sustainable palm oil alternative
A consumer study by NoPalm Ingredients found yeast oil is significantly more preferred than palm oil in Germany and France. Seen as healthier and more eco-friendly, yeast oil boosts appeal and purchase intent, offering industrial bakers a palm-free, sustainable fat alternative with proven EU label acceptance.
Ingredients
Tate & Lyle Showcases Expanded Ingredient Portfolio at IFT FIRST 2025
Tate & Lyle showcased its expanded ingredient portfolio at IFT FIRST 2025, highlighting new mouthfeel solutions and technical capabilities following CP Kelco integration. The company demonstrated texture science applications through its new Mouthfeel Lab and product prototypes featuring pectin, specialty gums, stevia, and fibre ingredients relevant to industrial baking applications.


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