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Business

Events

IBIE 2025: Vegas Hosts Western Hemisphere's Premier Industrial Baking Trade Event

IBIE 2025 brings over 1,000 suppliers to Las Vegas 13-17 September for the Western Hemisphere's largest industrial baking trade show. Features AI automation sessions, international competitions, and new pet food/snack pavilions for commercial bakers.

Partner content

Baking Dreams Come True with Middleby Bakery

Middleby Bakery, a global leader in industrial baking solutions, is set to make a significant impact at IBIE 2025 in Las Vegas, Nevada, US. With an extensive portfolio of trusted brands and cutting-edge innovations, Middleby is redefining the efficient automation of quality product processing lines and system integrations, establishing a new standard for industrial baking innovation.

Mergers & Acquisitions

Finsbury Food Group Expands into Direct-to-Consumer Market with Lola's Acquisition

Finsbury Food Group acquires 70% stake in Lola's Cupcakes for £25m, marking entry into direct-to-consumer market. Strategic move combines manufacturing expertise with digital capabilities in premium celebration cake sector.

Marketing

German Retailers Embrace Social Commerce as Competition Intensifies

German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.

Funding & investment

New Qualification Launched to Develop Bakery Team Leaders in England

NFDT launches Level 3 Lead Baker Diploma in England to upskill bakery supervisors. New NFDT Academy supports wider technical and leadership training.

Sustainability

Barilla Sets 2030 Sustainability Targets in Latest Report

Barilla's 2024 Sustainability Report reveals €4.9 billion turnover and ambitious 2030 targets including 250,000 tonnes from regenerative agriculture, 24MW renewable energy capacity, and improved nutritional profiles across 21 brands. The Italian food giant has engaged 7,000 farmers in sustainable farming programmes whilst achieving gender pay parity and donating 3,700 tonnes of food to communities.

People

Monbake Appoints Former Reckitt Executive as New Chief Executive

Spanish bakery group Monbake has appointed former Reckitt director Borja Lomba Sorrondegui as CEO, replacing Aurelio Antuna who becomes chairman. The leadership change comes as the CVC-owned company continues European expansion.

Sustainability

Cargill Overhauls Cocoa Supply Chain Emissions

Cargill implements comprehensive decarbonisation across its global cocoa supply chain, installing solar power in Ghana, biomass boilers using cocoa shells in Côte d'Ivoire, electric barges in Netherlands, and renewable energy systems. The sustainability transformation spans West African origin countries to European processing facilities, targeting 30% emissions reduction by 2030 through circular waste management and clean energy adoption.

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