St Pierre has launched All Butter Croissant Rolls exclusively in Tesco. A fillable, flaky hybrid format aimed at the premium bakery occasion shopper.

Nestlé Professional has launched a branded muffin range with Cherrytree Bakery, tapping into data showing UK consumers are more likely to buy sweet bakery they recognise.

Warburtons and Only Curls have launched a bakery-scented hair gel rooted in the old saying that eating bread crusts makes your hair go curly.

New York Bakery is running its 'Bakes You There' television campaign through to April 2026, targeting 31 million impressions across major UK channels. The move represents the brand's largest sustained media investment since 2020, following successful engagement metrics from the initial 2025 run.

Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.

Hovis launches first sourdough range with White and Seeded Sourdough Cobs. UK sourdough market worth £170m sees 56% YoY growth as brand targets premium bakery segment.

Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.

Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.