New York Bakery is running its 'Bakes You There' television campaign through to April 2026, targeting 31 million impressions across major UK channels. The move represents the brand's largest sustained media investment since 2020, following successful engagement metrics from the initial 2025 run.

Britain's largest family bakery marks 150 years with a Morgan Freeman-narrated advertisement that positions bread as a comforting constant in family life, tracing five generations of Warburtons from a Bolton grocery shop to the UK's leading bakery brand.

Hovis launches first sourdough range with White and Seeded Sourdough Cobs. UK sourdough market worth £170m sees 56% YoY growth as brand targets premium bakery segment.

Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.

Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.

Kingsmill and Hovis are in merger talks. Learn how this bread industry deal reflects wider consolidation trends and what it could mean for Europe’s industrial bakers.