Research from UK's largest bakery brand reveals 60% of parents feel pressure to create picture-perfect lunchboxes due to social media influence, with 70% reporting increased pressure over the past year. Warburtons launches satirical campaign addressing Instagram-driven parenting expectations affecting food preparation industry.

German retailers pivot to social commerce with 59% using social media for marketing and 27% enabling direct purchases. Study reveals 84% view Chinese platforms as unfair competition whilst AI adoption remains limited. Traditional channels still dominate but hybrid retail model emerges as future standard.