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sensory testing

MPU
MPU
Research

Can Bitter Botanicals Work in Biscuits? New Research Tests Wormwood Microencapsulation

Italian researchers tested whether bitter wormwood extract can be used in biscuits without affecting quality. Using alginate microencapsulation, they showed that key bitter compounds survive baking and can be added with only minor sensory impact.

Can Bitter Botanicals Work in Biscuits? New Research Tests Wormwood Microencapsulation
Funding & investment

Barilla Opens $25 Million Innovation Centre in Parma

Barilla Group has opened its $25 million Barilla Innovation & Technology Experience (BITE) in Parma, Italy, spanning 150,000 square feet. The facility employs 200 professionals developing bakery, pasta and sauce products using AI-driven sensors, 3D printing and sensory research. BITE operates 84 partnerships with international universities and maintains 28 startup collaborations focused on sustainable agriculture and food technology.

Barilla Opens $25 Million Innovation Centre in Parma
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