Tesco Northern Ireland adds 31 bakery products from six regional suppliers including Irwin's Bakery, Genesis Bakery, and Holmes Bakery. The expansion follows 11% year-on-year growth in local cake category sales, with partnerships generating over £4 million annually for some suppliers.

Discover how bakers can capitalize on PLMA's 2025 breakthrough: surprise beats price in private label. 30,000+ industry pros saw game-changing bakery innovations like grated balsamic vinegar balls. Learn why premium private label baked goods are winning over cost-cutting strategies and how to transform your bakery business.