SIRHA Bake & Snack 2026 transforms European bakery's future as bread, pastry, snacking, and coffee culture converge under one roof at Paris Porte de Versailles, 18–21 January. This isn't just a trade show—it's where traditional baking craft meets food-service innovation, offering artisans, suppliers and decision-makers a strategic platform to navigate the evolving bakery ecosystem beyond loaves and dough.

Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.