New York Bakery is running its 'Bakes You There' television campaign through to April 2026, targeting 31 million impressions across major UK channels. The move represents the brand's largest sustained media investment since 2020, following successful engagement metrics from the initial 2025 run.

The global bread processing equipment market is projected to grow from USD 8.229 billion in 2024 to USD 14.06 billion by 2035 at a 4.99% CAGR. Automation, urbanisation and demand for consistent quality are driving commercial bakeries, QSRs and industrial manufacturers to invest in advanced dough mixers, ovens, proofers and packaging systems across North America, Europe and Asia-Pacific markets.

Simply Doughnuts has completed a data-driven benchmarking exercise that quantifies the waste reduction benefits of extended shelf-life doughnuts. The results show waste rates more than 30 times lower than category averages.

Hovis launches first sourdough range with White and Seeded Sourdough Cobs. UK sourdough market worth £170m sees 56% YoY growth as brand targets premium bakery segment.

Finsbury Food Group acquires 70% stake in Lola's Cupcakes for £25m, marking entry into direct-to-consumer market. Strategic move combines manufacturing expertise with digital capabilities in premium celebration cake sector.

C Private Investments has announced the formation of Artisan Bakery through the acquisitions of Snackwerks and Specialty Bakers.