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retail bakery
New products
Hovis Enters Sourdough Market with New Cob Range
Hovis launches first sourdough range with White and Seeded Sourdough Cobs. UK sourdough market worth £170m sees 56% YoY growth as brand targets premium bakery segment.
Mergers & Acquisitions
Finsbury Food Group Expands into Direct-to-Consumer Market with Lola's Acquisition
Finsbury Food Group acquires 70% stake in Lola's Cupcakes for £25m, marking entry into direct-to-consumer market. Strategic move combines manufacturing expertise with digital capabilities in premium celebration cake sector.
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