Cocoa fruit sweeteners and high-tolerance soluble corn fibre enable industrial bakers to simultaneously reduce sugar and increase fibre without palatability compromises that historically limited nutritional reformulation.

Barilla's 2024 Sustainability Report reveals €4.9 billion turnover and ambitious 2030 targets including 250,000 tonnes from regenerative agriculture, 24MW renewable energy capacity, and improved nutritional profiles across 21 brands. The Italian food giant has engaged 7,000 farmers in sustainable farming programmes whilst achieving gender pay parity and donating 3,700 tonnes of food to communities.