Premium bakery brand St Pierre is expanding its brioche portfolio with the launch of a new limited-edition Caramelised Onion Brioche Bun, targeting growing consumer demand for flavour-led, premium at-home dining experiences. Available nationwide in a four-pack format, the seasonal SKU combines the brand’s signature soft brioche with a sweet and savoury caramelised onion flavour profile, designed to elevate burgers, barbecue occasions and midweek meals. The launch forms part of St Pierre’s...

Baking Europe spent two days at the company's campus, hosted by Zoé Henneguier and the Lesaffre team, alongside Leah Smith. What we found was more than just a facility tour, it was a genuine look at how a family business approaches innovation.

Tesco Northern Ireland adds 31 bakery products from six regional suppliers including Irwin's Bakery, Genesis Bakery, and Holmes Bakery. The expansion follows 11% year-on-year growth in local cake category sales, with partnerships generating over £4 million annually for some suppliers.