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breakfast bakery

MPU
MPU
New products

St Pierre targets breakfast occasion with new croissant roll

St Pierre has launched All Butter Croissant Rolls exclusively in Tesco. A fillable, flaky hybrid format aimed at the premium bakery occasion shopper.

St Pierre targets breakfast occasion with new croissant roll
New products

Loaf format, croissant soul: St Pierre enters new bakery territory

St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.

Loaf format, croissant soul: St Pierre enters new bakery territory
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