IKEA's survey of 31,339 people across 31 markets reveals only 44% now eat dinner at a table, whilst 18% dine on the sofa. For industrial bakers, this fragmentation of traditional dining patterns demands rethinking product formats, portability and crumb control as consumption shifts to furniture not designed for meals.

Discover how a food tech student developed an Instagram-worthy matcha coconut loaf for UK supermarkets. Fresh insights into Gen Z consumer preferences, sustainable ingredient sourcing, and commercial bakery product development methodology.