top of page

bakery category growth

MPU
MPU
MPU
New products

St Pierre targets breakfast occasion with new croissant roll

St Pierre has launched All Butter Croissant Rolls exclusively in Tesco. A fillable, flaky hybrid format aimed at the premium bakery occasion shopper.

St Pierre targets breakfast occasion with new croissant roll
New products

Loaf format, croissant soul: St Pierre enters new bakery territory

St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.

Loaf format, croissant soul: St Pierre enters new bakery territory
bottom of page