French frozen food specialist Picard has unveiled its 2026 festive collection, comprising 175 products including 70 exclusive creations, among them 20 items developed in partnership with the Harry Potter franchise.

The Harry Potter range, developed over 18 months in collaboration with Warner Bros. Discovery Global Consumer Products, spans pastry, iced and shareable formats referencing key characters and objects from the series, including the Hogwarts Express, Hedwig, the Golden Snitch and the Sorting Hat.

The launch coincides with the 25th anniversary of the first book’s publication and the forthcoming HBO Original series Harry Potter and the Philosopher's Stone, available on HBO Max at Christmas.

Picard describes the collaboration as a first in the brand’s history. CEO Cécile Guillou said: “This collaboration with Harry Potter marks a historic first for Picard: never before has the brand been associated with a universe of such notoriety and scope.” She added that the collection was designed to offer “pleasure to every family, regardless of their budget.”

The wider Christmas range includes 27 Bûches de Noël, which Picard states is the broadest log assortment available on the French market. Pricing starts at €7.99 for a log serving eight. New flavours include a matcha log, a cookie dough log and a raspberry chocolate log. The company also cites a full festive menu available for under €10 per person.

Vegetarian and vegan options have been extended, with 19 vegetarian and seven vegan products now in the range. Among them is the Délice Végétal, a foie gras alternative which the company said sold at a rate of one unit every 20 seconds during the 2025 Christmas period.

Aperitif products include mini-cones, mini choux with smoked trout, and a bread shaped as a log. According to Picard, eight in ten customers purchase an aperitif product from the brand at Christmas or New Year’s Eve.

Christmas accounts for 23% of Picard’s annual turnover. The company sold 2.6 million logs in 2025 and recorded annual revenue of more than €1.9 billion. It operates more than 1,230 stores in France alongside home delivery, click-and-collect and presence on Deliveroo and Uber Eats.

The 2026 Christmas collection is available from 16 November in stores and on picard.fr.