Oterra, a global leader in natural colors, has introduced six bold new variants to its I-Colors® line. Creating I-Colors® Bold meets growing demand for vibrant and intense colors while satisfying consumers' demand for natural ingredients.

It is now possible to introduce a vivid red for snack applications that can compete with artificial colors for impact, but using sweet potato as a raw material.

Luc Ganivet, Chief Innovation Officer at Oterra, said: 

The reduced particle size creates more intense color because there is a larger surface area to reflect light. And because of a better dispersion of the powder the color is distributed more uniformly.

The range of 10 I-Colors® Bold milled powders enable manufacturers to achieve deeper, richer shades with lower dosages, enhancing product aesthetics and appeal.

The ultrafine colors are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy.

I-Colors® Bold colors can also be added directly to fat-based fillings for cake and biscuit applications, without the need for an intermediate processing step.

Lotte Jeppesen, Global Industry Marketing Manager for Oterra, said: 

Consumers want impactful colors, but they also want natural ingredients. That combination can be a challenge for some manufacturers. With its exceptional color intensity and instant visual impact, I-Colors® Bold allows manufacturers to meet market demands for both performance and natural ingredients.

Because the colors can be added directly to the product, manufacturers can expect enhanced cost-efficiency with reduced colorant usage in specific applications and consistent quality assurance, maintaining product integrity without issues like dephasing or lumps.

Key features of I-Colors® Bold include:

Intense Coloration: More intense colors with lower dosage in applications like snacks and fat fillings due to the efficiency of ultrafine particles

Instant Visual Impact: Flawless color distribution in powder-based products for beverages, snack seasoning, compressed candy, instantly enhancing product aesthetics

Ideal Alternative: A perfect replacement for synthetic lakes, offering a spectrum of vibrant colors, particularly excelling in intense reds and other challenging shades

I-Colors® Bold is available immediately for manufacturers seeking to elevate their product offerings with bold, natural colors.