New York Bakery has launched a range of three Stuffed Pizza Bagels into Tesco, marking the brand's first move into the frozen category. The products arrived in 497 stores nationwide on 8 September 2026.

The range was developed through a licensing partnership with Food Brands Now (FBN), described as the UK's first dedicated food and drink brand licensing agency. The three variants take their names from Manhattan neighbourhoods: Little Italy Margherita, Brooklyn Deli Ham & Mozzarella, and Manhattan Pepperoni Melt.

New York Bakery bagels are made by boiling and then stone baking, a process the brand says produces the characteristic texture of its products (chewy exterior, soft interior). The pizza bagels apply that same base format to a stuffed, frozen product designed for meal and snacking occasions.

The launch retail price is £3.50, with a Tesco Clubcard promotional price of £2.75 running until 28 September 2026.

Stephen Jones, UK Sales Director at Grupo Bimbo UK, which holds the New York Bakery brand, said the move into frozen was intended to introduce the brand to new eating occasions while "continuing to innovate and drive excitement around the wider bagel category."

Oliver Gilding, Sales & Licensing Director at Food Brands Now, described the range as an exercise in extending a recognised brand into an adjacent category without departing from its core identity:

"Our ambition was to create a range that remained true to the brand's New York heritage whilst delivering something genuinely innovative for the frozen aisle."

New York Bakery is part of Grupo Bimbo UK, the UK arm of one of the world's largest bakery businesses.