The European bakery Martin Braun-Gruppe has taken a bold step into the US market with the acquisition of Hoff’s Bakery, a renowned dessert specialist based near Boston, Massachusetts. This move strengthens Martin Braun-Gruppe’s Frozen Bakery Division, marking an exciting new chapter in its global growth strategy.
A Sweet Legacy Meets Global Expertise
Since its founding in 1983, Hoff’s Bakery has built a stellar reputation for producing premium-quality cakes, desserts and its signature dome-shaped creations. These fully finished frozen delights are widely distributed to retail and food service customers across the US. The company’s dedication to craftsmanship and innovation aligns seamlessly with Martin Braun-Gruppe’s commitment to excellence in the bakery sector.
Dr. Detlev Krüger, Chairman and CEO of Martin Braun-Gruppe, emphasised the significance of this acquisition saying
"We deeply value the exceptional product quality, customer focus, and passion that the Hoff’s Bakery team has demonstrated over the past decades. It is our priority to build on this tradition and continue evolving. This marks an important first step into the US market. Our strategy is to grow further in North America both organically and through acquisitions in the coming years.”
Strengthening the Premium Bake-Off Segment
With this acquisition, Martin Braun-Gruppe enhances its position as a ‘specialist for specialties’ within the premium frozen bakery sector. Christian Tomasch, COO of the Frozen Bakery Division, highlighted the strategic importance of the deal
“Hoff’s Bakery is the perfect addition to our existing product portfolio and strengthens our positioning across all premium bake-off market segments.”
A Shared Vision for the Future
Nicole Paparian, daughter of Hoff’s Bakery founder Vincent Frattura, will continue as CEO, ensuring a smooth transition and continued success.
“We are very excited to join forces with Martin Braun-Gruppe,” she said. “Their commitment to quality and innovation aligns perfectly with our philosophy. Together, we can continue Hoff’s Bakery’s success story.”
About Martin Braun-Gruppe
Martin Braun-Gruppe develops, produces, and distributes a comprehensive range of convenience products for the baking, confectionery and gastronomy industries. With more than 2,500 employees across 22 locations, the company supplies its products to wholesalers, retailers, bakeries, pastry shops, food service providers and industrial businesses in over 70 countries.
About Hoff’s Bakery
Hoff’s Bakery is a family-owned business in Malden, Massachusetts, known for its high-quality desserts and innovative products. Their portfolio includes cakes, tarts, individual desserts, and the popular ‘Mini Bombs,’ which are distributed to supermarkets, food service providers, and private customers. The company currently employs around 150 people.
This acquisition is a major milestone for both companies, blending European expertise with American creativity to bring even more exceptional bakery products to consumers worldwide.
