Australia's most iconic biscuit has a new entry point for UK shoppers who avoid gluten. Tim Tam Original Gluten Free is now stocked in Sainsbury's from 19 April and Tesco from 27 April, priced at £3.50 for a 150g pack.

The timing is deliberate: May is Coeliac Awareness Month and the brand is positioning the launch to reach the estimated one in 100 people in the UK living with coeliac disease, as well as the broader population managing gluten intolerance or actively reducing gluten intake.

The product replicates the format of the original Tim Tam. Two crunchy biscuit layers, a cream centre, coated in milk chocolate flavour, without gluten-containing ingredients.

That's a meaningful challenge in free-from manufacturing and one the product appears to have met: Tim Tam Original Gluten Free won a Gold Medal at the 2025 Free From Food Awards shortly after its initial UK launch.

The free-from biscuit aisle has historically been where compromise lives, acceptable rather than desirable. Amber Dutkiewicz, Market Development Manager UK&I, frames the brand's intent plainly:

"We know UK shoppers are looking for great-tasting, delicious gluten-free options and not substitutes — they want the real treat experience."

The listings in two of the UK's largest supermarkets give the product mainstream shelf presence rather than relegating it to specialist retailers. For a category that has grown steadily on the back of both medical need and lifestyle choice, a recognised brand name with proven retail traction elsewhere could shift some of the category's ceiling.

Tim Tam has been a fixture in Australia for decades. Its arrival in the UK free-from fixture is less a novelty play and more a calculated push into a market with documented demand and, until now, limited genuinely indulgent options at this price point.