In an exciting preview at Natural Products Expo West, Mondelēz International's SnackFutures Ventures is set to unveil groundbreaking insights that could reshape the industrial baking landscape. Led by Richie Gray, the corporate venture capital arm is highlighting five critical trends that demand the attention of every forward-thinking baker.
Social Media's Recipe for Innovation
The first trend, dubbed "SnackInspo", underscores the profound impact of social media on consumer snack discovery. For industrial bakers, this means staying attuned to digital platforms where new flavours, formats, and consumption habits are born. Your next blockbuster product might be just a viral video away.
The Rise of Permissible Indulgence
Consumers are increasingly seeking treats that align with personal and planetary well-being. This doesn't mean compromising on taste, but rather reimagining classic recipes with cleaner, more sustainable ingredients. The chocolate segment is leading this charge, signalling an opportunity for bakers to innovate in healthier, more conscious product lines.
Protein: The New Bakery Frontier
Protein is no longer just a gym enthusiast's concern. There's growing interest in incorporating protein-rich ingredients into savory snacks, with a particular focus on women's health. Industrial bakeries should consider developing protein-enhanced pastries, cakes, and baked goods that cater to this nutritional trend.
Cleaner Labels, Clearer Appeal
The "Better-for-You" bakery movement continues to gain momentum. Consumers are scrutinising ingredient lists more closely than ever, demanding transparency and simplicity. This presents an exciting challenge for industrial bakers to reformulate products with cleaner, more recognisable ingredients without sacrificing flavour or texture.
Technology: The Silent Ingredient
Perhaps most intriguing are the emerging technologies in supply chain management and climate resilience. For industrial bakers, this means exploring innovative solutions that can help reduce environmental impact, improve production efficiency, and create more sustainable baking processes.
Looking Ahead
With Mondelēz International's SnackFutures Ventures investing in disruptive brands like Celleste Bio and Urban Legend, it's clear that the future of baking lies in innovation, sustainability, and meeting evolving consumer expectations.
Industrial bakers who can adapt quickly, embrace these trends, and remain agile in their approach will be best positioned to thrive in this dynamic marketplace.
Stay tuned, stay innovative.
