Sirha Bake & Snack 2026

Sirha Bake & Snack, the leading international trade show for bakery, pastry, and snacking professionals, returns for its 26th edition from Sunday 18^th to Wednesday 21^st January 2026. Over four days, the event will welcome 450+ exhibitors - including 15% from outside France - offering UK and international operators an unmatched platform to explore innovations, source products, and gain insights into the evolving sector.

Innovation, Competitions and Global Expertise

The 2026 edition spans three main sectors: bakery, snacking, and sweet goods, with dedicated Coffee and Start-Up Hubs. Highlights include:

• 450+ exhibitors, 15% international participants

• Three sectors: bakery, snacking, sweet goods

• Two hubs: Coffee and Start-Ups (20 new companies)

• Five stages hosting 160 chefs, experts and industry guests

• 80+ masterclasses and talks covering technical, business, and market trends

• Six major competitions, including the Coupe du Monde de la Boulangerie and Coupe de France des Écoles

• Seven Sirha Bake & Snack Awards recognising innovation in ingredients, equipment, and business concepts

Trends and Innovation Driving the Industry

Sirha Bake & Snack serves as a trendsetter for bakery and snacking worldwide. Over 79 new innovations will be showcased in 2026, including sustainable, plant-based, and clean-label products, alongside cutting-edge equipment technologies. The Sirha Bake & Snack Awards spotlight breakthrough ideas in equipment, coffee-shop concepts, ingredients, and start-ups, underlining the sector’s creativity and commercial relevance.

UK Relevance and Market Insight

UK operators, suppliers and café chains are expected among the 17% international visitors from 105 countries. The show offers a unique chance to explore hybrid bakery-café and food-to-go concepts, discover innovations in coffee integration, and network with global industry leaders — insights highly relevant to the UK market as bakery and snacking formats continue to converge.

Discover Talent, Products and Business Opportunities

Five dedicated stages focus on sector-specific insights:

• The Forum: Industry debates, masterclasses and market trends

• Snacking Stage: Bakery-café and food-to-go innovations

• Bake Contests Stage: Prestigious competitions, including Coupe du Monde de la Boulangerie

• Coffee & Bakery Stage: Coffee shop integration and competitions in partnership with SCA

• Sweet Stage: International pastry showcases

Sirha Bake & Snack is the premier platform for connecting with industry leaders, discovering new products, and gaining inspiration for the future of bakery and snacking.