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ASDA

Leeds, UK

asda.com

ASDA

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Loaf format, croissant soul: St Pierre enters new bakery territory
New products

Loaf format, croissant soul: St Pierre enters new bakery territory

St Pierre's Croissant Loaf brings a category-first hybrid format to UK breakfast bakery, pre-sliced for convenience, croissant-textured and available from April 2026.

Asda Stores Limited, trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds, England.

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